To: Kimberly Devitt Brown, APR
Brandethica

From: Dwaine Alers - Video producer

Hi Kimberly,

Really appreciate you sharing this with me, aways like this type of storytelling projects, and I’d love to help create something that truly connects with your audience at Calvary Orlando.

Based on your outline, here’s a simple, streamlined approach:

Production (Filming)

  • One filming day capturing campus visuals, classroom environments, and student testimonials

  • One to two camera setup for a clean, cinematic look

  • Professional 3-point lighting setup for interviews and host segments

  • Dual audio capture using lavalier microphones and boom mic for high-quality sound

  • Intentional B-roll capture to support storytelling and visual flow

Post-Production (Editing & Finishing)

  • 2-minute polished video in Spanish with English subtitles

  • Story-driven edit combining host segments, testimonials, and campus visuals

  • Custom motion graphics, including:

    • Animated lower thirds (names and titles)

    • Opening and closing sequences

  • Dynamic transitions designed to keep the audience engaged

  • Licensed music bed to enhance tone and emotion

Social Media Content

  • Capture and delivery of short vertical clips (approx. 15 seconds each) for social media use

Review & Delivery

  • Collaborative review process via Vimeo for easy feedback

  • Revisions included within the agreed project scope

  • Final delivery optimized for event playback and digital platforms

Investment

  • $3,575 (based on current scope and timeline)

If you'd like to expand any aspect of the production or tailor the deliverables further, I’d be happy to refine this once I review the full brief.

I appreciate the opportunity and would love to collaborate on making this a powerful piece for your event.

Best regards,

Dwaine Alers

To secure the dates and begin pre-production, I’d just require a $400 deposit upfront, with the remaining balance due upon final delivery. This helps cover initial prep, equipment, and production costs.

Let me know your thoughts, and I’m happy to adjust anything based on your priorities.