To: Kimberly Devitt Brown, APR
Brandethica
From: Dwaine Alers - Video producer
Hi Kimberly,
Really appreciate you sharing this with me, aways like this type of storytelling projects, and I’d love to help create something that truly connects with your audience at Calvary Orlando.
Based on your outline, here’s a simple, streamlined approach:
Production (Filming)
One filming day capturing campus visuals, classroom environments, and student testimonials
One to two camera setup for a clean, cinematic look
Professional 3-point lighting setup for interviews and host segments
Dual audio capture using lavalier microphones and boom mic for high-quality sound
Intentional B-roll capture to support storytelling and visual flow
Post-Production (Editing & Finishing)
2-minute polished video in Spanish with English subtitles
Story-driven edit combining host segments, testimonials, and campus visuals
Custom motion graphics, including:
Animated lower thirds (names and titles)
Opening and closing sequences
Dynamic transitions designed to keep the audience engaged
Licensed music bed to enhance tone and emotion
Social Media Content
Capture and delivery of short vertical clips (approx. 15 seconds each) for social media use
Review & Delivery
Collaborative review process via Vimeo for easy feedback
Revisions included within the agreed project scope
Final delivery optimized for event playback and digital platforms
Investment
$3,575 (based on current scope and timeline)
If you'd like to expand any aspect of the production or tailor the deliverables further, I’d be happy to refine this once I review the full brief.
I appreciate the opportunity and would love to collaborate on making this a powerful piece for your event.
Best regards,
Dwaine Alers
To secure the dates and begin pre-production, I’d just require a $400 deposit upfront, with the remaining balance due upon final delivery. This helps cover initial prep, equipment, and production costs.
Let me know your thoughts, and I’m happy to adjust anything based on your priorities.