Video Production Proposal

Prepared for: Scott McFadden, REALTOR®
ERA Grizzard Real Estate
Project Duration: 3 Months

Project Overview

This proposal outlines a strategic video production plan designed to elevate Scott McFadden’s online presence through high-quality, story-driven video content. The goal is to position Scott as the trusted real estate expert in Mount Dora while showcasing the lifestyle, community, and unique experiences that make the area desirable for buyers both local and out of state.

Through a combination of long-form and short-form video content, this campaign will build brand awareness, educate potential buyers, and highlight active listings in an engaging, authentic way.

Objectives

The video content will focus on achieving the following:

  • Brand Awareness: Strengthen Scott McFadden’s personal brand and professional image across digital platforms.

  • Community Showcase: Highlight Mount Dora’s lifestyle, culture, and local experiences to attract buyers from other regions.

  • Listing Promotion: Visually showcase current listings in a compelling, cinematic format.

  • Education & Trust Building: Provide expert real estate advice for audiences at different stages of the home-buying journey.

Deliverables

1. Primary Feature Video

  • Length: Approximately 5 minutes

  • Purpose:

    • Introduce Scott McFadden as the local real estate expert

    • Showcase Mount Dora’s community, lifestyle, and appeal

    • Feature listings and real estate insights

    • Educate buyers with expert advice throughout the video

  • Included Production Elements:

    • One full day of on-location filming

    • Professional interview-style and lifestyle footage

    • B-roll of Mount Dora, listings, and community highlights

    • Licensed music bed

    • Custom opening and closing motion graphics

    • Clear call-to-action encouraging viewers to connect with Scott

2. Short-Form Social Media Videos

  • Quantity: 3 short videos

  • Format: Optimized for social media stories and reels

  • Purpose:

    • Increase engagement on social platforms

    • Drive traffic to the main video and Scott’s brand

    • Highlight quick tips, lifestyle moments, or listing features

Production Timeline

Pre-Production

  • Concept development and creative direction

  • Shot planning aligned with branding and campaign goals

Production

  • One full day of filming on location

  • Capturing interviews, listings, community footage, and B-roll

Post-Production

  • Multiple days of professional editing

  • Color correction and audio enhancement

  • Motion graphics (opening & closing)

  • Music integration

  • Final delivery optimized for web and social media platforms

Campaign Duration

This proposal covers a 3-month video content campaign, allowing time for thoughtful production, editing, revisions, and strategic release of content to maximize visibility and engagement.

Value

This video campaign is designed not just to promote listings, but to build long-term brand equity, trust, and recognition for Scott McFadden as the go-to real estate professional in Mount Dora.

Investment & Pricing

Monthly Investment: $1,200
Campaign Duration: 3 Months

This monthly pricing covers all pre-production, production, and post-production services outlined in this proposal, including transportation, filming, editing, motion graphics, licensed music, and delivery of both long-form and short-form video content.

Below are some sample videos I have produced in the past that can be combined to develop ideas.