Proposal: Project Documentation & Social Media Content Creation

Prepared for: Virginia Peña, Directora de Operaciones y Proyectos
Company: APD Construction LLC
Prepared by: Dwaine Alers, Video Producer | UOnlineTV
Date: [Insert Date]

Overview

This proposal outlines a service designed to document the progress of APD Construction projects in a dynamic and educational format. The goal is to create high-quality, engaging video content that showcases your construction expertise, builds trust with future clients, and strengthens APD Construction's online presence throughout the construction process.

Objectives

  • Highlight the step-by-step progress of selected projects.

  • Create engaging, informative videos for weekly or bi-weekly social media posts.

  • Build brand awareness and increase visibility of APD Construction's excellence in execution.

  • Offer clients and followers an inside look at the process, not just the final product.

Service Description

1. On-Site Video Capture

  • Weekly or bi-weekly site visits

  • Filming of construction progress

  • Brief interviews or voice clips from supervisors or team leads

  • Drone footage (if applicable)

2. Post-Production & Editing

  • Professional editing of 1-2 minute videos

  • Motion graphics and text overlays (e.g., project stage, milestones, timelines)

  • Background music and voice-over narration

  • Optimized for Instagram, Facebook, LinkedIn, and website use

3. Content Strategy Support

  • Video delivery calendar

  • Recommendations for posting schedule and captions

Deliverables

  • 2 to 4 professionally edited short videos per month (depending on visit frequency)

  • Branded visual elements (logo, project title, APD branding)

  • Optional monthly highlight reel

Estimated Budget (Sample)

ServiceFrequencyRateSite Visit & Filming2x/month$300/visitVideo Editing2-4 videos/month$200/videoVoice Over ProductionIncluded-Monthly Highlight ReelOptional$250

Estimated Monthly Total: $1,000 – $1,600 (depending on number of visits/videos)

Next Steps

If this proposal aligns with APD Construction's vision, I’d be happy to schedule a quick call to discuss details, adjust based on your needs, and plan the first site visit.

Thank you for considering this opportunity to further showcase your excellence in construction.

Sincerely,
Dwaine Alers
Video Producer | UOnlineTV
(321) 352-2718
dwainealers@gmail.com