Testimonial Video Production Proposal

To: Christi Jensen New Community Launch Director

Thank you for the opportunity to discuss creating testimonial video content for Maronda Homes. I truly believe homeowner testimonial videos are one of the most powerful marketing tools available because they create trust, emotional connection, and credibility with future buyers.

The investment for testimonial videos depends on the overall vision for the project, including the number of testimonials, filming locations, and the storytelling approach desired.

Option 1 – Simple Testimonial Video

A clean and professional homeowner testimonial filmed in an interview-style format.

Includes:

  • 1 homeowner testimonial interview

  • Professional video and audio production

  • Basic editing and branding

  • Company logo intro and outro

  • Music and color correction

  • Final video delivery optimized for web and social media

Investment:

Starting at $675

Option 2 – Cinematic Storytelling Testimonial Experience

For a more emotional and engaging piece, I can create a cinematic storytelling experience centered around the homeowner’s journey with Maronda Homes.

Rather than simply filming an interview, I capture lifestyle footage and natural moments that help future buyers emotionally connect with the story and visualize themselves living in a Maronda home.

Possible scenes include:

  • Homeowner walking through the home

  • Family interacting naturally within the community

  • Enjoying amenities and living spaces

  • Meeting with the sales team

  • Signing paperwork

  • Exterior drone footage (optional)

  • Final through moments

  • Lifestyle and neighborhood visuals

Topics can include:

  • First impressions of Maronda Homes

  • Experience withthe team

  • Communication throughout construction

  • The inspection and closing process

  • Final delivery experience

Final Deliverables

  • One polished 2-minute feature testimonial video

  • Two 30s social media short edit

Investment:

Approximately $1,200+
Final pricing depends on production scope locations, filming time, and number of deliverables.

Suggested Interview Questions

  1. What made you choose Maronda Homes over other builders?

  2. Can you describe your experience from the first day you walked into the sales office?

  3. How did the Maronda Homes team make you feel throughout the buyingprocess?

  4. Was everything explained clearly during construction and closing?

  5. How was your experience during the inspection and final walkthrough?

  6. What do you love most about your new home?

  7. How has your lifestyle changed since moving into your new home?

  8. Would you recommend Maronda Homes to friends or family? Why?

  9. What surprised you the most about the entire experience?

  10. If someone is considering buying a home with Maronda Homes, what would you tell them?

Additional Branding Elements

We can also create:

  • A reusable Maronda Homes branded intro

  • Closing call-to-action segments

  • Template graphics that can be reused for future testimonial campaigns

This approach allows Maronda Homes to build a consistent testimonial video series over time while keeping production efficient and scalable.

The sample video attached to this proposal is more builder - focused, but throughout the piece you will see several testimonial examples integrated into the story.

For the Maronda Homes project, the focus would shift more toward the homeowner experience — highlighting their lifestyle, emotions, and personal journey living in their new home.

I look forward to collaborating with your team and helping showcase real homeowner experiences in a compelling, professional, and engaging way.